Full Cup bread is unique. The grain of Full Cup bread is milled fresh each day from the finest ingredients to reduce fat and help improve the quality of your health.
3794 Roswell Rd
Atlanta, GA 30342
What’s the difference between mass-produced bread and the baked products from Full Cup?
Freshly-milled grains are full of essential vitamins, minerals, proteins and fiber. All of these natural nutrients stay locked into the wheat berry until the seed coat is cracked or milled. These un-milled wheat berries contain over 26 nutrients, including calcium, iron, magnesium, potassium, vitamins E, B1 and Folic Acid. Once the shell is broken, the germ begins deteriorating. Within 3 to 5 days, 90% of its nutritional value is lost due to oxidation, similar to a banana that deteriorates after sitting too long.
Due to the inability of mass-produced bread manufacturers to take advantage of these natural nutrients, they go out of their way to make their products look and sound healthy, even when they aren’t. They use molasses or food coloring to mimic the darker color of whole-grains. They add ingredients that create a dense, chewy texture. They use virtuous-sounding words like “stone-ground,” “100% wheat,” or “multi-grain.” None of these terms are reliable indicators of the presence of whole-grains.A mass produced multi-grain bread, for example, could be made out of several types of refined grains. Or, more likely, they’re made with lots of refined white flour and a small amount of other whole grains which still lack the health benefits that can be gained from freshly-milled grain.